Tip 7: Interact with your guests
Don’t just deliver lasting content and bombard potential guests with impressions. Instead, take the time to interact with you. Reply to reviews, respond to comments, and comment on posts where you’ve been mentioned.
Also, do everything you can on social media to show guests that you value them and care about their concerns. This strengthens the bond with your guests and ensures that some are sure to come back again and again.
Tip 8: Rely on user-generated content
If you have already published emotionally charged content, users will also share it and thus make even more users aware of your destination or hotel. For example, create your own hashtag so users can specifically share their experiences with other users.
Geotagging or linking your account can also lead to more exposure for your destination or hotel. On the one hand, this increases your reach on social networks and your authenticity.
To make this work great, it helps to generate shareable content. In other words, content that is easy and good to share. Here we are back to the point that this should offer added value and evoke emotions in users so that it is shared.
An example of this is the #visittirol of the Instagram account of the same name of the Tyrolean regional tourism organization. The latter regularly posts and comments on pictures of tourists using the hashtag. A good way to let guests, advertising for themselves.
Tip 9: Let influencers advertise for you
Content from influencers about your hotel or destination can also draw extreme attention to your business. These help build confidence in you and bring new guests to you. Many rely on the recommendations of their favorite Influencers for travel as well.
That’s why it can also help to use one that also creates content for you. You don’t even have to get an influencer with millions of followers to do it. Even influencers with just a few thousand followers have enough reach and often more loyal followers than the really big ones.
It is important that the image and niche of the chosen influencer also fits with what you want to convey with your hotel. So you shouldn’t necessarily invite an adventurous and thrill-loving influencer to your cozy wellness hotel and ask them to create content for you.
Tip 10: Write unique travel guides
Travel guides are a good example of content that adds value to your guests. Write exciting travel guides with great insider tips for your region and show guests how to spend their time well with you.
This demonstrates that you are the expert on your environment, which further promotes trust in you. With well-written travel guides that are also optimized for the search engine, you increase your reach and can attract many new guests to your website.
Tip 11: Create engaging video content
As mentioned earlier, cinematic videos for your destination or hotel are particularly good at capturing emotions and also evoking them in users. Especially now that short-form videos are becoming increasingly popular thanks to TikTok and Instagram Reels, it is immensely important to produce high-quality video content for these platforms as well.
A 5- or 10-minute image film is no longer sufficient to present a hotel online. Because video content is becoming increasingly popular, especially because it’s so easy to consume.
So on social networks, you should focus on short videos to get attention there. Longer video formats are also suitable for your website to show your hotel, rooms and facilities. It is important that the quality of the videos is right and does not resemble a shaky cell phone video.