is the ultimate way for most advertisers to get quality traffic quickly and continuously. Paid ads should quickly provide the necessary goals in the form of conversions.
But even if the settings, keywords and ads in the Google Ads account are carefully set, advertisers sometimes observe the following: The advertising budget is spent, but the hoped for conversions are slow or irregular.
Especially with fewer clicks per day, it can be difficult to get conversions on a regular basis. The reason for this is actually simple: the algorithm needs data so that smart bid strategies can learn. If there is too little data in the form of clicks and conversions, this may not always work optimally. The account then performs under the actual possibilities. An audit of the conversion tracking setup can therefore be very useful.
The following approaches will help identify possible causes: