Magento (now Adobe Commerce) is one of the most popular open source e-commerce platforms in the world that allows you to create a professional and powerful online store. In order to be really successful on all channels, you must not forget the search engine optimization of your online store.

Therefore, we will show you what the SEO for Magento is all about and how to get better Google rankings and drive more traffic. In this article we will cover SEO basics for Magento websites, as well as methods for technical search engine optimization and much more.

The most important SEO tips for your Magento online store

The Magento platform is a powerful e-commerce solution that already includes some SEO-friendly options. With further adjustments and the right SEO strategy, you can improve your search engine ranking and attract more customers to your website.

Here are the top five SEO tips for Magento:

  • Use speaking URLs: Avoid URLs that are difficult for search engines and humans to read. Instead, use so-called talking URLs that describe exactly what can be found on the page.

  • Meta tags optimization: Each page on your Magento website should have a unique meta title and description that accurately describe the page and include relevant keywords.
  • Speed optimization: A fast website is important for user experience and SEO. Especially in e-commerce, fast loading times are crucial for the sale of a product.
  • Use of structured data: Structured data helps search engines to better understand the content of your website. This can be especially useful for product pages, as you can provide information such as price, availability, and reviews in a format that search engines can easily read.
  • Avoid duplicate content: Duplicate content can occur when you assign multiple categories to a product. However, with the help of correctly set canonical tags you can avoid them.

Basic search engine optimization for Magento stores

URLs and meta titles & descriptions

The basic optimizations of an online store include the adjustment of product and category URLs as well as the insertion of meta titles and descriptions.

You can easily adjust both in Magento under the Search Engine Optimization item of the respective product or category. Under the URL key, enter the desired URL for the product or category. It is best to use talking URLs and avoid numbers and filler words.

An example of a search engine optimized category URL is

A suitable product URL for this is

In addition, make sure to include relevant keywords in your category and product URLs. Of course, you can also integrate specific product names in product URLs.

In the Meta Title field, enter the page title for the product or category. This should have a maximum of 60 characters with spaces to be displayed in search result lists. Also, you should put your primary keyword for that particular page in it.

In the “Meta description” field, you then enter the description of the respective page that is to be displayed in the search results lists. Make sure that the optimal length for this is between 128 and 155 characters including spaces. Otherwise the description will not be displayed and the chance that search engines will generate one themselves is much higher.

If you optimize exclusively for Google, you can leave the Meta keywords field blank. Because Google does not pay attention to them, but other search engines include them in the evaluation of your online store. Therefore, it may be useful to fill the field with appropriate keywords.

Canonical Tags & Sitemap

Duplicate content issues can often arise in Magento online stores, especially when products are listed in multiple categories.

Magento allows the use of canonical tags to avoid exactly this. Make sure you use these tags correctly to indicate to search engines which version of a page they should consider the main version.

If we use the example from earlier again, the following scenario could arise:

The blue 5kg dumbbell is listed not only under training accessories, but also under the category of weights. Therefore, the product is available under two URLs: and

Now you have to decide under which unique URL Google should display the blue 5kg dumbbells in the search. If you decide to use the Weights category, the Canonical tags of the two URLs will look like this:

Training accessories Weights
link rel=”canonical” href=””

→ Reference to the URL under which the product is to be indexed

link rel=”canonical” href=””

→ Reference to self

Another important point is the creation of an XML sitemap. Magento already creates this automatically, but here it is important to regularly check that it contains all important URLs. In addition, this should be updated regularly.

Images SEO for Magento

With Magento you have the possibility to add alt tags to your images, you should use them. Because these help search engines to better understand and classify the image. In addition, these are displayed if an image on your website times can not be loaded. Alt tags should therefore clearly describe what is on the image.

You should also make sure that your image files are named correctly. Specifically, this means that an image should not have the file name IMG009927. Again, the image should already be described and keywords should be used, e.g. blue-training-dumbbell-5kg.

Also, the size of your images can have a big impact on your website’s load time and thus improve your results in search. A slow website can hurt your SEO performance and scare users away. Use image compression tools like TinyPNG to reduce the file size of your images without sacrificing quality.

The right image format can help optimize quality and loading time. JPEGs are usually best for photographs, while PNGs are better for images with clean lines and colors, such as logos or icons. Newer formats like WebP offer even better compression, but are not supported in all browsers.

Last but not least, you can use structured data to optimize the images of your Magento online store for the search engine. For example, you can store the product images next to price and availability in the structured data for products. These help search engines better understand the content of your online store.

Website Speed & Responsive Design

The speed of your website is an important factor for SEO. Magento can be a resource-intensive platform, so you should take all possible steps to improve your site’s performance, including caching, using a content delivery network, and optimizing image size.

Furthermore, you should make sure that your website looks and works well on all types of devices. This is especially important because search engines prefer websites with mobile-friendly design. It’s best to use a responsive theme for your Magento online store from the start.

In addition, you can also take advantage of Magento’s native mobile-friendly features, such as responsive image capabilities, where images automatically adjust their size and resolution based on the screen size.

Search engine optimization for Magento product pages

Magento product pages offer several options for optimization for search engines.
Here are five tips to keep in mind:

  1. Keyword-optimized product names: Make sure your product descriptions include the most important keywords that customers might use when searching for your product. The product name should be both informative and appealing.
  2. Unique Product Descriptions: Duplicate content can hurt your SEO performance, so it’s important that each of your product pages has a unique description. These descriptions must be informative, well written and populated with relevant keywords.
  3. Optimize your product images: Every product image should have a meaningful file name and an alt tag that accurately describes the product. This helps search engines understand the content of the image and can improve the visibility of your product pages in image search results.
  4. Use structured data: Thanks to structured data, additional information about your product, such as price, availability, ratings and more, can be displayed directly in the search results. You can use a Magento plugin or add the custom code yourself to add this data to your product page.
  5. Reviews: Product reviews not only improve conversion rates, but are also good for your Magento store’s SEO. They generate additional content for your product page and can also be displayed in Rich Snippets, which improves the visibility of your product page in search results.

SEO for category pages

Magento offers many search engine optimization options, especially for category pages. Here are some tips to keep in mind:

  • SEO-friendly URLs: Take advantage of Magento’s ability to create SEO-friendly URLs. Make sure that the URL of each category page is meaningful and contains important keywords that describe the content of the page.
  • Use meta tags and descriptions: Magento allows you to add meta tags and descriptions for each category page. These should be unique and contain the relevant keywords to accurately describe the content of the page.
  • Category descriptions: Add meaningful and keyword-optimized descriptions to your category pages. These descriptions can help search engines better understand the content of the page and can also give users an overview of the products in that category.
  • Internal linking: Good internal linking can help improve the visibility of your category pages. Link to your category pages from other relevant pages on your site, using meaningful anchor text.
  • Filter Options & Faceted Navigation: Faceted navigation is a feature that allows products on category pages to be filtered and sorted by various criteria, such as price, manufacturer, color, size, etc.Faceted navigation can improve the shopping experience by allowing customers to quickly find products that meet their specific needs. You can configure faceted navigation in Magento settings and specify which attributes to display in the navigation.Here are the basic steps to add custom product filters in Magento:
    1. Create attributes: First you need to create the attributes that customers can filter by. In the Magento admin area, go to Stores > Attributes > Product to create new product attributes. When creating the attribute, you can specify whether it can be used for the filter options.
    2. Add attributes to attribute sets: After you create the attribute, you need to add it to the appropriate attribute sets. An attribute set is a group of attributes that belong to a product type. You can manage attribute sets at Stores > Attributes > Attribute Set.
    3. Equip products with attributes: Now you need to equip your products with the appropriate attributes. You can do this by going to the product editor and setting the attributes for each product.
    4. Configure Faceted Navigation: Go to Stores > Configuration > Catalog > Catalog > Layered Navigation to set the Layered Navigation settings. Here you can set options such as the number of filter options shown and the display of price intervals.

International SEO for Magento

Magento is actually known to be a good platform for the
for building multilingual and international online stores.
to be.

Because Magento offers the possibility to create multiple language versions for your online store and translate static content. Moreover, you can manage multiple stores under one admin panel, which makes handling multiple stores much easier.

In addition, Magento allows you to store different currencies and units of measurement so that you can push the internationalization of your online store.

Despite the extensive support for multilingual and international online stores, setting up and managing such stores in Magento still requires significant effort and expertise.

However, in doing so, you need to think carefully about content translation, SEO for different languages and regions, as well as its correct technical implementation, compliance with legal requirements in different countries.

Content strategies for a Magento online store

Creating and implementing an effective content strategy can increase the visibility of your Magento online store, drive traffic to your website and improve your conversion rate. Here are some easy-to-use content strategies:

  1. Blogging: A regularly updated blog can help your Magento store rise in search engine rankings by providing fresh and relevant content. You could write about topics of interest to your customers, announce new product releases, or provide helpful tutorials and tips.
  2. Product Descriptions: Make sure all your products have meaningful and unique descriptions. These should not only list the product details, but also provide a compelling reason why customers should buy the product.
  3. Useful tutorials: Create how-to guides or tutorials that help your customers get the most out of your products. These can be posted on your website or sent to your customers via email newsletter.
  4. Customer Success Stories: Share stories from customers who have successfully used your products. This could take the form of testimonials, case studies or interviews.
  5. FAQs: create a frequently asked questions page on your website to answer your customers’ most common questions. Not only can this help increase customer satisfaction, but it can also reduce the number of inquiries to your customer service department.
  6. Videos: Videos can be an effective way to demonstrate your products and explain complicated concepts. You could create product demonstration videos, how-to videos, or “behind the scenes” videos.

Remember that the key to
to a successful content strategy for your online store
is to create content that is relevant and helpful to your target audience. You should constantly monitor and adjust the performance of your content to ensure you are getting the best results possible.

What are the difficulties with SEO for Magento?

Magento is a powerful e-commerce tool, but there are some challenges that can arise with search engine optimization:

  • Duplicated content: Magento can sometimes result in duplicated content when different URL structures are created for the same page. This can happen when filters or sorting functions are applied to the page. Such problems can affect SEO performance, as search engines can interpret duplicates as a sign of poor quality.
  • Structure of URLs: By default, Magento creates URLs with ID parameters, which is not ideal for SEO. You should make sure that you customize your URLs so that they are free of ID parameters.
  • XML Sitemap Limits: Magento has a limit for XML Sitemap generation that is set at 50,000 URLs. This can be problematic for larger online stores that have over 50,000 products in their assortment.
  • Structured data: By default, Magento does not support the inclusion of structured data, which can improve visibility in search engine results. You may need additional plugins or custom code to implement this feature.
  • Mobile Optimization: While Magento supports mobile-first themes, setting them up requires a lot of custom work and testing to ensure that the mobile versions of the site work properly.

All these challenges can be overcome, but it requires some effort and understanding of SEO and Magento.

Conclusion: SEO for Magento has many positive effects on your online store

Optimizing your Magento website for search engines can have a significant impact on the success of your online store. Here are some of the most important effects that an effective SEO strategy can have on your Magento store:

  1. Increased visibility: One of the most important effects of SEO is increased visibility in search engines. If your website is well positioned for relevant keywords, it will be seen by more potential customers, resulting in more traffic to your website.
  2. Increase organic traffic: a well-optimized website attracts more organic traffic, i.e. visitors who find your website via a search engine without having to pay for advertising. This can be a cost-effective way to drive more potential customers to your website.
  3. Increase conversion rate: SEO is not only about driving more traffic to your website, but also about making sure that this traffic is relevant. By optimizing your website for specific, relevant keywords, you attract visitors who are likely to be interested in your products, which can lead to higher conversion rates.
  4. Improve user experience: many SEO best practices, such as creating clear, user-friendly URLs, adding meta descriptions, and optimizing site load time, help improve the user experience on your website. A better user experience can lead to visitors staying on your site longer, visiting more pages, and being more likely to complete a purchase.
  5. Building credibility and trust: Websites that rank higher in search results are often perceived as more trustworthy and credible. By improving in search results, you can increase the trust and credibility of your online store, which in turn can help generate more sales.

Overall, an effective SEO strategy can help increase the visibility of your Magento store, attract more qualified traffic, and improve your sales and conversion rates.

However, it is important to note that SEO is an ongoing effort that requires constant adjustments and monitoring to be successful.

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